Large Format Printing for Offices and Organisations
The relevance of large format printing for organisations
Large corporations, SMEs and public or government bodies such as councils, universities and hospitals tend to have ongoing needs for large format printing. This might be for marketing activities or presenting practical information to service users, for example. Typical printed output you might see in large organisations includes display boards, banners, wall art and hanging displays.
Large format printing continues to play a central role in organisations communicating with their customers and, despite the rise of digital communication, the popularity and accessibility of print is here to stay!
Large format printing opportunities for organisations
If your organisation has ongoing large format printing needs, prints high volumes and is using a third-party to manage its printing it may be beneficial to invest in in-house printing equipment.
Printing high-quality marketing collateral in-house has never been more straightforward. With the right equipment, bringing your printing in-house could reduce outsourcing costs as well as give you greater control over your print projects.
Having the technology to carry out large format printing in-house also means that your organisation can act in a more flexible, agile way. For example, if you’re in a fast-moving industry such as retail, the ability to create collateral quickly (working to your own print deadlines) could be fundamental to the success of your business.
Large format printing challenges for organisations
1) High costs
Printing costs can and do spiral out of control in many large organisations. In fact, many companies are in the dark as to how much they’re actually spending on this. In uncertain economic times, this scenario is far from ideal. Bringing printing in-house can help reduce overheads and provide a better oversight of ‘actual’ costs than is possible to achieve when outsourcing to a third-party. In fact, many third-party providers will carry out short-run print jobs using similar digital printing equipment to that which you could use in-house – so why pay more?
2) Time pressure
The majority of large format printing jobs need to be turned around within 48 hours. Marketers and other decision-makers are increasingly tasked with doing more for less, and the move towards faster production is generally a response to customer demand. Bringing print projects in-house undoubtedly increases the options for creating print material quickly and in line with demand. When printing is managed internally, there’s also greater scope for a comprehensive overview of print projects and schedules. This level of oversight can be useful when it comes to planning future projects.
Bringing large format printing in-house offers greater flexibility. This is particularly true for short-run print jobs which can be carried out cost-effectively using a digital printer. The ability to print on-demand also allows you to print the exact quantity required, so there’s no need to round up numbers or order more than you need. In addition, printing in-house enables you to edit your material easily and produce new versions without incurring additional charges that may be requested by a third-party (e.g. costs for set-up or page proofs). Printing from mobile devices such as phones and laptops direct to office printers is also becoming more popular and increasing convenience in a society which has seen a surge in mobile working.
Benefits of digital printing for large organisations
The digital printing industry is evolving at pace and print quality is continuously improving as technology advances, so much so that it now rivals that of analogue printers. Digital printing also offers the ability to simplify many of the processes and workflows involved in traditional printing, thereby reducing overall timescales.
Some of the main benefits of in-house digital printing versus outsourced analogue printing for large organisations are:
- Reduced set-up times: productivity and turnaround times are improved, short runs and one-off printing become more cost-effective
- More efficient workflows: printing using collated sets, for example, saves time on post-print handling and logistics, which in turn leads to reduced delivery times
- Improved flexibility: digital printing allows maximum scope when it comes to personalisation and customization. These are areas which are continuously gaining traction when it comes to marketing collateral. Digital printing also enables you to print the precise quantities needed. In addition, it offers the ability to update or edit material quickly and cost-efficiently, avoiding additional costs and wastage.
- Increased oversight: with many organisations spending large sums of money on printing through a third-party, bringing this technology in-house provides better monitoring and oversight of this area. It also allows for a more comprehensive overview and planning of your organisation’s printing projects (which may currently be split across several external providers).
- Scalability: when printing in-house, you don’t need to worry about your third-party supplier being unable to keep up with demand. If your printing needs suddenly spike, the equipment is on-site and you won’t have to wait in a queue.
- Innovation: with ongoing technological advancements, the scope for post-print finishing to be carried out digitally is increasing. Reducing the need for manual intervention for post-print finishing will also ultimately lower costs and turnaround times. Having these processes carried out digitally also reduces the risk of manual error.
If you’re interested in learning more about how digital printing can support your organisation’s large format printing needs, please get in touch